We build strategic partnerships between WorldTour and ProCycling teams and ambitious Chinese sponsors, creating value for both sides.

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For professional teams, we provide market intelligence, partner qualification, and comprehensive support for entering and scaling in China. Our work includes building government relationships, coordinating with relevant authorities, managing Chinese social media channels, and offering full operational support when teams travel to China. This ranges from logistics to cultural guidance, ensuring that teams can focus entirely on performance.

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For sponsors, we identify suitable teams, assess strategic fit, and manage the full sponsorship cycle from negotiations to long-term activation, ensuring that investments translate into meaningful and measurable outcomes.

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We do more than make introductions. We align incentives, design partnership structures, and operationalize collaborations that connect East and West in a sustainable and effective way.

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Interested in exploring opportunities? Let’s talk.

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