With 20 Grand Tours under his belt, Adam Hansen is more than a former pro cyclist. He’s a rare breed of athlete, engineer, and leader who understands the sport from every possible angle. As President of the Cyclistes Professionnels Associés (CPA), he now represents the collective voice of the pro peloton at the highest level.

Adam’s experience spans elite competition, technical product development, athlete advocacy, and business innovation. He brings a unique ability to align the needs of sponsors, teams, and riders, often before they even know what they need.

As our Sponsorship Advisor, Adam opens doors to the inner circles of the sport. He identifies high-value opportunities, navigates the complexity of modern cycling governance, and helps brands build meaningful, long-term relationships with the WorldTour ecosystem.

He’s raced it. Built for it. Now he leads it.

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