Few voices carry more weight in China’s cycling community than Jewels Chen. With a career that spans media, events, and industry consulting, he has shaped how millions in China experience the sport, on screen, online, and on the ground.

As a cycling commentator for CCTV Sports and LeSports, Jewels has covered and broadcasted all three Grand Tours: Tour de France, Giro d’Italia, and Vuelta a España, bringing the drama of the world’s biggest races to Chinese audiences with clarity and passion. He was also a senior journalist for biketo.com, where he reported from the frontlines of the global racing scene.

Behind the scenes, Jewels works with international brands and organizers to bridge the gap between China and the global cycling ecosystem. As our Guest Advisor, he delivers market insight, trend forecasting, and culturally attuned strategy.

He doesn’t just report what’s happening. He helps define what’s next.

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