Martin Hulala
Founder, Headset Studios / Brand & Experience Lead
Design thinker. Project architect. Brand strategist.
Martin builds experiences that make ideas real. With over a decade of experience across creative direction, design strategy, and global project management, he transforms abstract concepts into tactile, memorable brand moments.
As founder of Headset Studios, Martin leads brand environments and creative activations across Europe. Through a seamless strategic partnership with bikeAgent, Headset operates as our extended creative force, delivering visual and experiential excellence across shared projects.
Martin shapes how things look, feel, and function. He designs the visual and spatial presence behind our campaigns, connects strategic dots between partners and creatives, and ensures the brand experience always matches the ambition behind it.
He speaks five languages and speaks brand fluently in all of them.