The Founding Circle

Paolo Barrera

Co-Founder / Technical Director

Engineer. Product strategist. System builder.

Paolo blends a background in automotive tech with a lifelong love of cycling and motorsports. A former semi-pro cyclist in the U.S. and co-owner of two respected bike shops in Vienna, he brings deep technical insight and grassroots credibility to every project.

At bikeAgent, Paolo leads all things tech, including component testing, market strategy, distributor advising, and product evaluations. But his expertise doesn’t stop there. With an exceptional understanding of pro teams, race dynamics, and industry operations, he connects the dots between innovation and the real-world needs of the peloton.

Widely respected in Vienna’s cycling community, Paolo is not only a sharp technical thinker but also a skilled rider and a trusted team leader. Quiet, precise, and always in control of the wheel.