Tammy is the driving force behind bikeAgent, a company she built from the ground up, bridging worlds, brands, and communities through the lens of cycling. Born in China and now based in Austria, her journey is one of bold reinvention, fearless leaps, and constant evolution.

With a background in gaming, luxury retail, and marketing, Tammy blends sharp commercial instincts with deep cultural fluency. She's a powerful communicator, a fearless negotiator, and a strategic thinker with a rare ability to see the big picture and close the deal.

Fluent in English, German, and Mandarin, she’s helped global brands navigate the Chinese cycling market, while giving Chinese companies a trusted path into Europe. She moves fluidly between boardrooms and brand stories, connecting people, unlocking potential, and building momentum across borders.

As our Integrator, Tammy leads with clarity and precision. She keeps vision aligned with execution across cultures, platforms, and people.

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